A disciplined framework for affiliate advertising execution.
Our methodology is built to connect commercial reality with campaign structure: offer economics, keyword intent, landing-page fit, cost controls, and reporting quality.
Offer Review
Analyze commission economics, product price, brand demand, platform fit, and potential CPC tolerance.
Intent Mapping
Separate high-intent brand queries from low-intent, support, replacement, used, coupon, or unrelated terms.
Campaign Build
Prepare campaign structures, ad groups, keywords, negative keywords, and policy-aware ad text.
Performance Loop
Review cost, clicks, CTR, CPC, and search term data to improve traffic quality over time.
How campaigns are evaluated before launch.
A campaign is not only a list of keywords. It must have a realistic business logic behind it.
- Is the brand query commercially meaningful?
- Does the landing page match the searcher's intent?
- Is the expected commission able to support the likely CPC?
- Are there low-intent terms that should be excluded?
- Is ad wording clear, accurate, and not misleading?
- Can performance be reviewed using reliable campaign data?
Keyword Quality
We prioritize brand-related and product-intent terms that are more likely to match buyer behavior. Terms with support, manual, replacement, used, repair, or unrelated intent are handled carefully.
Cost Discipline
We treat CPC as a business decision rather than a default platform setting. Bid ranges are considered against commission economics and traffic quality.
Reporting Integrity
Campaign data is reviewed for operational improvement, including spend, click volume, CTR, CPC trends, search terms, and account-level quality signals.